I recently came across this cool advert by Burton. The message – written in classic and outdated nineties style – is clear: “Will you still be riding when it’s no longer cool”? The answer is clear, even if you can only make the text out with the help of a magnifying glass: “We will”. Perhaps in the nineties it may have seemed like it was possible that snowboarding would fall out of fashion, but the popularity (like surfing) just seems to continually grow. Some would argue – likely to be those jaded Solomons out there* – that surfing is already out of fashion – but either way, wouldn’t it be great if surfing and snowboarding did fall out of fashion?

Empty, endless, beautiful waves.

 *Solomon, as defined by Kook surf magazine as a “jaded surfer with no apparent emotion, unlikely to hoot in any situation ever”